MSc in Data Science and Business Analytics

This programme is specifically designed to provide: Knowledge and applied skills in data science, big data analytics and business intelligence. Overall understanding of the impact of data science upon modern processes and business. Exposure towards data science tools and techniques, as well as methods of data collection and utilisation, to turn data into useful information via various processes. The Benefits of the Programme In addition to the degree award, a Joint Professional Certification will be offered by SAS Institute, USA. 30% of the curriculum will allow for mini projects assessed as in-course work allowing for practical skills development in Data Analytics. The curriculum covers a wide range of subject matter from Analytical Technologies, Exposure to tools such as R & SAS Modelers, Data Visualisation, Customer/User Behavioural Studies, Forecasting Methods and to Presenting the Business Intelligence reports. External Programme Annual Reviews by International University Partners. Programme Support by an Industry Advisory Panel involving data analytical experts from Petronas ICT, RedTone, SharePoint, CyberSecurity Malaysia, Maxis, IBM, Microsoft, Fusionex and Axiata. Research opportunities via APU’s Centre of Analytics - APCA.